

FORMAT: 1:1 vertical social poster, ultra high resolution, 8K, billboard-ready sharpness SCENE / BACKGROUND: Rain-soaked Indian street food lane at night, cinematic depth Environment: - Wet asphalt reflecting neon signage (red, orange, yellow tones) - Slight fog + steam haze layering depth - Background stalls softly blurred (bokeh crowd silhouettes, not distracting) - One vertical neon sign reading “MOMO” glowing warm red Atmosphere: - High humidity feel - Light rain residue on surfaces - Subtle motion blur in background for realism Lighting: - Key light: warm tungsten streetlight (top right) - Rim light: neon red edge glow on momos - Underlight: flame glow from pan - Volumetric light rays cutting through steam Color palette: - Dominant: charcoal, deep blue-grey - Accents: neon red, fire orange, sauce crimson PRODUCT (HERO ACTION): WOW Momo dumplings mid-air above a sizzling iron tawa Action: - 3–4 momos only (reduce clutter, increase focus) - One hero momo breaking open mid-air (visible juicy filling) - Thick spicy red sauce dripping dynamically - Oil + spice particles frozen in air Pan interaction: - Hot iron tawa with visible oil splatter - Controlled flame burst (not overpowering) - Slight caramelization texture on momos Texture detail: - Glossy sauce highlights - Micro char marks - Steam wrapping around forms SECONDARY ELEMENTS: Bottom left: - Open WOW Momo takeaway box (clean, readable branding) - Inside: neatly placed steamed momos (contrast to fried chaos) - Small dip container with rich red chutney Foreground right: - Slight human presence (hand holding spatula, blurred) → Adds realism, not focus TYPOGRAPHY: HEADLINE: “BITE THE FIRE” Style: - Ultra-bold condensed sans serif - Slight vertical stretch - Tight kerning Color: - Warm white with subtle metallic gradient - Soft shadow + slight depth emboss Enhancement: - VERY subtle heat distortion effect (like air shimmer, not gimmicky) Placement: - Centered, behind floating momos (interaction layering) SUBHEADLINE: “STREET HEAT. FULL POWER.” Style: - Bold condensed sans - Left aligned Color: - Slightly dimmer white (80% opacity) Placement: - Left lower quadrant BACKGROUND TYPO LAYER: “SPICE / STEAM / SIZZLE / REPEAT” Style: - Thin uppercase sans - Wide tracking Color: - Light grey (15–20% opacity) Placement: - Repeating grid, fading into background Purpose: - Texture, not distraction BRAND ELEMENTS: Top left: WOW MOMO logo (clean, high contrast) Bottom: “STEAMED & PAN-FRIED MOMOS • SIGNATURE SPICE • 2026 EDITION” Website: wowmom (bottom right, minimal) Side strip (vertical left edge): “STREET • SPICY • FRESH” CAMERA: Lens: 50mm cinematic Angle: Slight low angle (heroic, food dominance) Depth of field: - Sharp focus on central momo - Foreground + background falloff Shutter feel: Frozen action with micro motion blur in sauce droplets POST PROCESSING: - High contrast but controlled highlights - Slight film grain (2–3%) - Local sharpening on food only - Glow on highlights (sauce + flame) - Color grading: teal shadows, warm highlights