Bold editorial campaign poster, 9:16. Oversized typography of the word '[WORD]' fills 60–70% of the frame, letters built from real [MATERIAL] with believable texture, seams, and lighting. The material [BEHAVIOR — compresses/tears/melts/etc.] realistically where [SUBJECT/PRODUCT] makes contact with it, creating natural folds, tension, or damage. Realistic commercial photography, high-contrast [MAIN COLOR] palette with [ACCENT COLOR] accents. Small campaign text: '[BRAND] — [SLOGAN/DETAILS].' Tactile, physically accurate material behavior, no plastic or CGI look, clean contemporary editorial design.