{ "style_name": "Ground Up", "style_slug": "cobalt-sky-blend-chunky-orange", "canvas": "4:5 portrait, flat cobalt field #0B4FD0 that blends seamlessly into the photographed sky", "color": { "field": "cobalt / ultramarine #0B4FD0", "display": "warm orange #F2652A", "shapes": "leaf green #52B04E", "text": "cream #F7F0DC", "rule": "four colors, no fifth — and the flat blue must match the photographed sky exactly so the horizon between graphic and sky is invisible" }, "typography": { "headline": "two-word imperative, ALL CAPS, chunky rounded display with soft wobbly terminals and slightly irregular baselines — hand-cut feel, not a clean geometric; orange, top of frame, 1–2 lines, letters nearly touching", "occlusion": "the subject or their prop overlaps the headline from below, breaking one or two letters", "caption": "2–3 short lines of small cream lowercase sans, left side at mid-height, sentence fragments separated by a slash", "marks": "small blue or light-blue tick dashes scattered around the headline like registration marks", "glyph": "one hand-drawn mark near the caption — double chevron / diagonal arrow / curved arrow / four-point sparkle / crescent moon" }, "graphic_shapes": "soft organic green blobs and ribbon squiggles bleeding in from the left and right edges, always cropped by the frame, never floating in the middle", "photography": { "angle": "camera low to the ground, tilted up — the subject towers and the horizon sits in the bottom quarter", "light": "direct midday sun, hard shadows, high saturation, clear blue sky", "subject": "one person mid-motion — walking, reaching, lifting, leaning in — looking up or off-camera, relaxed and pleased, never posing at the lens", "wardrobe": "styled ONLY from the four-color palette; the outfit is part of the color system", "casting": "vary the age hard across the set — teens through seventies", "prop": "one real object that names the activity: flowers, a record, a vase, a telescope" }, "design_rules": [ "the seam between flat blue and real sky must be undetectable — this is the whole trick", "green shapes only ever touch the edges", "headline is an instruction, two words, present tense", "no drop shadows on the type; it sits flat on the blue like screen print" ], "swap_variables": { "subject": "flower buyer / rooftop DJ / potter / young astronomer", "headline": "FRESH RUN / SPIN ON / SHAPE IT / LOOK UP", "caption": "flowers after sunrise / sound travels · city frequency / hands make the future / small worlds · wide skies", "glyph": "chevrons / arrow / sparkle / moon", "prop": "wildflower bouquet / vinyl + suitcase turntable / raw vase / refractor telescope" } }