thestory.run
LinkedIn writing coach for teams that guides corporate professionals to write authentic posts in their own voice through conversational coaching.
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Product Overview
What is thestory.run?
thestory.run is a web application built by Swat.io that coaches employees to write their own LinkedIn posts rather than generating content for them. The platform uses a conversational AI coach that asks targeted questions to help users uncover stories from their rough thoughts, provides narrative structure, and highlights strong lines they've already written. Unlike traditional AI ghostwriters or employee advocacy platforms that distribute pre-written corporate content, thestory.run ensures every published word comes from the user themselves. The tool is designed for corporate influencers—founders, salespeople, recruiters, engineers, and experts—who post under their own name at work. Teams benefit from coordinated topic calendars and visibility into who's posting on which themes, while individual drafts and coaching conversations remain completely private at the data layer.
Key Features
Conversational Writing Coach
AI coach asks one question at a time to help users transform rough thoughts into structured LinkedIn posts, never writing or rewriting the actual content.
Team Coordination Calendar
Shared visibility into team posting schedules, topics, and campaigns so colleagues can spread out posts across different days and themes without overlap.
Privacy-First Architecture
Individual ideas, drafts, and coaching conversations are private to each writer and enforced at the data layer, invisible to managers, admins, or teammates.
Campaign Management
Admins can set themes and windows for hiring pushes, launches, or conferences, which the coach folds into everyone's weekly guidance without handing out pre-written posts.
Weekly Accountability System
Personalized weekly to-do lists, daily reflection prompts, and posting streak tracking keep users consistent without guilt or pressure.
Optional Cheat-Mode
Deliberate monthly allowance (one cheat per four posts, max three monthly) where the coach writes a post from user's existing material, permanently marked as coach-written.
Use Cases
- Corporate Influencer Programs : Founders, salespeople, recruiters, and subject matter experts build authentic LinkedIn presence while maintaining their unique voice and perspective.
- Team-Wide Thought Leadership : Companies coordinate entire teams to post consistently on shared themes during product launches, hiring campaigns, or conference participation.
- Employee Advocacy Without Scripted Content : Organizations enable employees to share genuine stories and insights rather than resharing pre-approved marketing copy that sounds corporate.
- Writing Skill Development : Professionals who lost confidence in writing due to AI dependency rebuild their ability to articulate thoughts and put ideas into words independently.
- Consistent Personal Branding : Individuals maintain regular LinkedIn posting schedules with guided support to find stories worth sharing from their daily work experiences.
FAQs
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