SpotsNow

What is SpotsNow?

SpotsNow is a comprehensive podcast advertising platform that connects brands with over 59,000 podcast shows through AI-driven matching. The platform enables advertisers to plan and launch host-read podcast ad campaigns in minutes rather than weeks, eliminating the traditional overhead of spreadsheets, cold emails, and media kits. SpotsNow offers both self-serve booking for last-minute discounted inventory and a managed service (SpotsNow Pro) for brands new to podcast advertising. Publishers can monetize unsold inventory while maintaining full control over advertiser approval and pricing.

Key Features

• AI-Driven Show Matching

  Enter your website and budget; the algorithm analyzes your brand, audience, and category to rank 59,000+ shows by predicted conversion rate with projected ROAS estimates.

• Last-Minute Inventory Marketplace

  Access discounted remnant spots from shows with open availability, up to 67% off standard CPM, with instant booking and host approval within 12 hours on average.

• Complete Campaign Management

  Full-service execution from show selection and rate negotiation to creative briefs, pixel tracking setup, mid-flight optimization, and post-campaign ROAS/CPA reporting.

• Audio Pixel Attribution

  Embedded pixel and audio tracking setup provides real-time analytics showing exact conversions tied to real spend, eliminating guesswork with promo codes.

• Flexible Booking Options

  Three formats available: last-minute instant book spots, standard single shows or episode packages, and pre-curated audience bundles by category.

• Transparent Pricing Model

  12% fee of spend (15% for under $30K/mo), no retainer, no inventory markups, no minimum $50K commitments, payment only after host approval.

Use Cases

• Performance Marketing for DTC Brands : Direct-to-consumer brands test and scale podcast ads achieving 3.5-4.2x ROAS, outperforming social (3.6x), display (3.2x), and TV (2.2x).
• Agency Budget Optimization : Agencies use SpotsNow to spend unallocated budget on high-performing last-minute shows, avoiding the typical 20% unspent agency budget.
• First-Time Podcast Advertisers : Brands new to podcast advertising launch their first campaign with managed service, requiring no prior knowledge of the channel.
• Publisher Inventory Monetization : Podcast publishers monetize unsold remnant inventory, getting visible to active brands planning campaigns with payment within 14 days of air date.
• Niche Audience Targeting : Advertisers reach highly specific audiences (e.g., automotive enthusiasts) they wouldn't target manually, finding niche shows with high conversion potential.

FAQs