Scrunch
Platform that tracks how brands appear in ChatGPT, Gemini, and other AI answers, then optimizes sites for AI agents.
Community:
Product Overview
What is Scrunch?
Scrunch is a Customer Experience platform built for the shift from traditional search to AI-generated answers. It monitors how a brand shows up across major AI platforms such as ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, and Meta, tracking citations, sentiment, and agent traffic. Beyond monitoring, its Agent Experience Platform (AXP) sits at the CDN layer and serves AI crawlers a compressed, JavaScript-free version of a site, helping brands get cited more often and turn AI-driven visits into customers.
Key Features
Multi-Engine Visibility Monitoring
Tracks brand mentions and citations across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and Meta in one dashboard.
Agent Experience Platform (AXP)
CDN-layer delivery that serves AI bots a compressed, server-rendered version of a page, cutting token load dramatically to improve retrieval and citation odds.
Prompt Manager & Personas
Centralizes and tests hundreds of custom and industry prompts across defined customer personas to map how different audiences encounter the brand in AI answers.
Page Audits & Content Gap Insights
Scans site pages to flag AI-readiness issues and surfaces content gaps versus competitors that are getting cited instead.
Agent Traffic Attribution
Identifies and measures visits driven by AI agents, distinguishing them from standard search or referral traffic.
Reporting & Data API
Performance dashboards plus an Enterprise Data API for feeding AI visibility metrics into tools like Looker Studio.
Use Cases
- Brand Visibility Benchmarking : Marketing teams measure how often and how favorably their brand is cited across AI platforms compared with competitors.
- AI-Ready Content Strategy : Content teams use audit results and gap analysis to rewrite pages so they are more likely to be surfaced and cited by AI models.
- Website Delivery for AI Agents : Technical teams deploy AXP at the CDN to ensure AI crawlers receive lightweight, parseable content instead of heavy JavaScript pages.
- AI Traffic Reporting to Leadership : Growth and executive teams use dashboards and the Data API to prove AI-driven traffic and citation impact to stakeholders.
- Persona-Based Journey Testing : Teams simulate how different customer personas encounter the brand through varied prompts across AI engines.
FAQs
Scrunch Alternatives
LLMrefs
SEO keyword rank tracker designed specifically for monitoring brand visibility across major search engines and chatbots.
Otterly AI
AI-powered platform for automated brand, content, and competitor monitoring across major AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
Goodie
End-to-end Answer Engine Optimization platform that helps brands monitor, optimize, and measure their visibility across AI search engines and chatbots.
Trakkr
Daily monitoring platform tracking brand visibility and mentions across leading AI models including ChatGPT, Claude, Gemini, Grok, and DeepSeek.
AthenaHQ
GEO and AEO platform helping brands monitor and improve how they appear in AI search answers like ChatGPT, Gemini, and Perplexity.
Omnia
An AI Engine Optimisation platform that tracks brand visibility across AI search engines and turns that data into a concrete action plan to get your brand cited and recommended.
Dageno AI
A GEO data strategy platform that tracks, analyzes, and improves brand visibility across major AI models like ChatGPT, Perplexity, and Gemini — turning AI citation gaps into actionable growth priorities.
The Prompting Company
Done-for-you GEO service that gets B2B products cited inside AI answers across ChatGPT, Perplexity, Gemini, and Claude.