NewWave
UGC campaign operating system for tech startups to source creators, manage content, track performance, and handle payouts.
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Product Overview
What is NewWave?
NewWave helps tech companies run creator-led UGC campaigns from one workspace. Brands can launch campaign briefs, receive applications from vetted creators, review deliverables, monitor content performance, and manage payouts without relying on cold outreach or fragmented tools. Its MCP integration also lets teams manage campaigns, evaluate creators, and retrieve analytics through assistants such as Claude, ChatGPT, Gemini, Cursor, and n8n.
Key Features
Campaign Launch Workflow
Create campaign briefs, guidelines, schedules, budgets, and payout structures in a structured workflow.
Creator Application Network
Attract applications from a vetted creator community focused on UGC for technology brands, reducing manual sourcing.
Creator Review and Management
Review applicants, approve creators, track onboarding status, and manage deliverables from a central campaign roster.
Content Quality Control
Evaluate submitted content against brand requirements before publication, including messaging, captions, framing, and product coverage.
Performance Analytics
Track views, engagement, CPM, spend, and creator-level efficiency to identify content and creators that perform.
Assistant-Based Operations
Use MCP to draft campaigns, rank creators, configure workflows, and retrieve campaign analytics in natural language while keeping approval for creator-facing or payment actions.
Use Cases
- Startup UGC Acquisition : Early-stage technology companies can launch UGC campaigns quickly without building an in-house influencer-sourcing process.
- Product Launch Campaigns : Marketing teams can coordinate creator content around new apps, SaaS products, consumer tools, or feature launches.
- Creator Program Management : Growth teams can run recurring creator programs, organize applications and deliverables, and manage payments in one system.
- Performance-Led Creative Testing : Teams can compare creator output and audience response to refine briefs, formats, and spend allocation.
- AI-Assisted Campaign Operations : Teams using Claude, ChatGPT, or compatible assistants can operate campaign workflows and query performance data without switching tools.
FAQs
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