Minds
Synthetic market research platform for testing ideas with reusable audience personas and structured studies.
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Product Overview
What is Minds?
Minds is a market research platform that helps product, marketing, insights, and agency teams simulate feedback from target audiences. Teams create individual personas called Minds, group them into reusable Audiences, and run persistent Studies to explore questions, test concepts, compare segments, and review directional results. Personas can be grounded in supplied materials, links, profiles, research notes, and public context.
Key Features
Synthetic Persona Creation
Create research personas from descriptions, profiles, links, files, and research notes, with optional public-source enrichment.
Reusable Audiences
Combine multiple personas into reusable audiences for repeated research across products, campaigns, and customer segments.
Structured Research Studies
Run interviews, qualitative exploration, questionnaires, concept tests, and mixed-method research in one saved workspace.
Concept and Message Testing
Test positioning, landing pages, ads, pricing, product concepts, visuals, and objections before launch.
Segment Comparison
Compare responses across audiences to identify differences in preferences, concerns, and messaging fit.
API and MCP Access
Connect Minds to external workflows through REST API and MCP support for programmatic research operations.
Use Cases
- Product Validation : Evaluate product concepts, feature ideas, and customer objections before investing in development or field research.
- Marketing Pretesting : Test campaign messages, ad creative, landing pages, and brand positioning with defined target segments.
- Customer Research : Explore audience needs, motivations, language, and pain points through simulated interviews and panel responses.
- B2B Buyer Simulation : Model buyer roles, purchasing concerns, stakeholder objections, and sales narratives for complex B2B decisions.
- Localization Research : Compare how different markets or language groups may respond to messaging, offers, and product concepts.
FAQs
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