Incremental

What is Incremental?

Incremental is a specialized analytics platform designed for retail media buyers, providing accurate measurement and actionable insights that connect marketing efforts directly to business outcomes. It integrates retail and media data to offer a consistent, privacy-safe view of campaign performance across multiple channels and retail networks. By controlling for external factors like promotions, inventory, and competitive dynamics, Incremental helps brands understand the true incremental impact of their retail media spend and optimize budgets for maximum profitability.

Key Features

• Retail-Aware Measurement

  Purpose-built to account for retail-specific variables such as pricing, promotions, inventory, and search rank, ensuring measurement reflects real commerce dynamics.

• Consistent Cross-Platform Reporting

  Applies a unified methodology across diverse retail media networks, enabling apples-to-apples comparisons and consolidated performance tracking.

• Incrementality Focused Insights

  Moves beyond traditional ROAS by isolating the true incremental impact of campaigns, separating causation from coincidence for better budget allocation.

• Dynamic, Continuous Learning Model

  Uses machine learning with iterative feedback loops to adapt measurement models in real time as business conditions and media strategies evolve.

• Seamless Data Integration and Automation

  Quickly connects to retail and marketing data sources with automated cleansing, normalization, and mapping to reduce manual effort.

• Privacy-Safe Measurement

  Operates without user-level data, leveraging aggregated KPIs and causal data science to provide accurate incrementality measurement in a privacy-first environment.

Use Cases

• Retail Media Optimization : Retail media buyers use Incremental to identify which campaigns truly drive incremental sales and optimize spend across retail networks.
• Budget Planning and Forecasting : Brands simulate investment scenarios to find the optimal retail media budget aligned with sales goals and profitability targets.
• Cross-Channel Performance Measurement : Marketers gain a unified view of campaign effectiveness across online and offline retail channels, including non-digital efforts.
• Commerce-Driven Decision Making : Leverages comprehensive retail data including inventory and pricing to inform marketing strategies and joint business planning with retailers.
• Automated Reporting and Goal Tracking : Teams receive proactive updates on sales and profit goals, enabling timely adjustments and continuous performance improvement.

FAQs