Getty Images

What is Getty Images?

Getty Images is a premier visual media company that provides high-quality stock images, editorial photos, videos, and music to creative professionals, media outlets, and corporate clients worldwide. Founded in 1995 and headquartered in Seattle, it manages one of the largest privately-owned photographic archives with over 477 million assets. Getty Images serves diverse markets including advertising, publishing, and corporate communications by offering flexible licensing options such as royalty-free and rights-managed content. The platform supports easy online search, licensing, and download of visual content, and has expanded into AI-powered image generation tools trained on licensed data to enable custom creative solutions while respecting intellectual property rights.

Key Features

• Extensive Visual Library

  Access to over 477 million high-quality images, videos, and music tracks covering a wide range of subjects and styles.

• Flexible Licensing Models

  Offers royalty-free and rights-managed licenses tailored to different commercial and editorial needs.

• AI-Powered Creative Tools

  Generative AI capabilities using Nvidia’s Edify model allow users to create custom images based on Getty’s licensed content.

• Global Reach and Distribution

  Worldwide presence with distribution offices and a user-friendly platform facilitating billions of annual searches and downloads.

• Custom Content Services

  Personalized solutions including commissioned photography, video production, and music composition for corporate clients.

Use Cases

• Advertising and Marketing : Agencies and brands license premium visuals for campaigns, promotions, and digital content creation.
• Media and Publishing : Newspapers, magazines, and online publishers source editorial photos and footage for news and feature stories.
• Corporate Communications : Businesses utilize Getty Images for internal and external presentations, reports, and marketing materials.
• Creative and Design Professionals : Graphic designers and creatives access diverse imagery and AI tools to enhance visual storytelling.
• AI-Driven Content Creation : Users generate unique AI images for commercial use with guaranteed licensing and IP compliance.

FAQs