Fuse
Sales automation platform combining prospect discovery, contact enrichment, buying signals, and personalized multichannel outreach.
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Product Overview
What is Fuse?
Fuse helps sales and marketing teams connect prospect research with outreach in one platform. It uses agents to find relevant companies and contacts, enrich records, monitor buying signals, and automate engagement across email, LinkedIn, and phone. Teams can use Fuse alongside existing tools or replace separate sales applications, with configurable workflows and controls over agent actions.
Key Features
Contextual Prospect Search
Find relevant companies and decision-makers using intent, context, and account signals rather than keyword matching alone.
Contact Data Enrichment
Discover prospects across a database of over 850 million contacts and verify or enrich records through more than 40 data providers.
Multichannel Outreach
Automate personalized engagement across email, LinkedIn, and phone, with campaign tracking to refine targeting and messaging.
Buying Signal Monitoring
Track more than 50 real-time account signals to identify potential buying intent and prioritize outreach.
Sales Workflow Automation
Build trigger-based workflows for prospecting, research, enrichment, CRM updates, and outreach.
Agent Controls and Connectivity
Connect compatible agents through MCP and manage permissions, human approval requirements, usage, and spending centrally.
Use Cases
- Outbound Prospecting : Build targeted prospect lists by finding companies and contacts that match your ideal customer profile.
- CRM Data Maintenance : Refresh contact details and automate CRM updates to reduce manual data cleanup.
- Account Prioritization : Use buying signals and account context to focus sales efforts on prospects showing relevant activity.
- Personalized Sales Campaigns : Coordinate outreach across email, LinkedIn, and phone while adapting messaging to each prospect.
- Sales Operations Automation : Connect research, enrichment, and follow-up tasks into repeatable workflows alongside existing sales tools.
FAQs
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