Cleanlist

B2B data enrichment platform that cleans, verifies, and enriches lead data using a waterfall approach across 15+ providers — delivering 98% email accuracy and 85% phone find rates.

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Product Overview

What is Cleanlist?

Cleanlist is a GTM data platform built for sales, marketing, and RevOps teams that need reliable contact data at scale. It uses a waterfall enrichment method — cascading queries across 15+ data providers — to fill gaps, cross-validate, and merge each contact into a single verified record. Beyond enrichment, Cleanlist automates outbound workflows through playbooks and AI agents, syncs natively with major CRMs, and offers a credit-based pricing model with no contracts or hidden fees. Trusted by 500+ GTM teams, it effectively replaces 3–5 separate data and prospecting tools.

Key Features

Waterfall Enrichment
Queries 15+ data providers sequentially for each contact, merging the best results into a single verified record with 98% email accuracy and 85% phone find rate.
Triple Email Verification
Every email goes through syntax, DNS/MX, and SMTP validation to ensure deliverability before it reaches your outreach stack.
CRM Sync & Integrations
Native one-click connections to 15+ CRMs and sales tools including HubSpot, Pipedrive, Salesforce, and Outreach — enriched data flows back in real time without manual exports.
AI Agents & Playbooks
Automate end-to-end GTM workflows with pre-built playbooks and AI agents that handle lead pulling, enrichment, scoring, and CRM syncing without manual intervention.
Credit-Based Pricing
Transparent usage model — 1 credit per email, 10 credits per phone number — across Free, Starter, Pro, and Enterprise tiers with no contracts or minimums.

Use Cases

Outbound Sales Prospecting : Sales reps can pull leads from LinkedIn or Sales Navigator and instantly enrich them with verified emails and direct dials, ready for immediate outreach.
CRM Data Hygiene : RevOps teams can bulk-clean existing CRM records — deduplicating entries, filling missing fields, and normalizing formats — reducing bad data and improving pipeline accuracy.
Marketing Campaign Targeting : Marketing teams can enrich and segment lead lists with accurate firmographic and contact data to improve email deliverability and campaign ROI.
Agency Lead Operations : Marketing and sales agencies can process and verify client lead lists at scale, delivering clean, enriched data that directly improves campaign performance for multiple clients.
GTM Workflow Automation : GTM teams can deploy Cleanlist playbooks to automate the full lead lifecycle — from data pull to enrichment to CRM push — eliminating repetitive manual tasks.