Borong

What is Borong?

Borong, formerly known as Dropee, is a leading B2B eCommerce solution provider based in Kuala Lumpur that revolutionizes wholesale trade by offering a digital marketplace and SaaS tools tailored for suppliers and retailers. It enables businesses to buy and sell products in bulk online with confidence, improving accessibility, transparency, and operational efficiency. Borong’s platform includes Borong Marketplace for sourcing products from over 10,000 verified sellers across diverse categories, and Borong Direct, a SaaS solution allowing brands and suppliers to create their own closed-loop B2B portals. The platform supports inventory management, order processing, customer-specific pricing, and promotional tools, helping businesses scale, optimize sales, and enhance customer engagement.

Key Features

• Verified Supplier Network

  Access to thousands of personally vetted suppliers offering a wide range of wholesale products across multiple categories.

• Borong Direct SaaS Solution

  Enables suppliers and brands to digitize their wholesale operations with tools for order management, product showcasing, and customer relationship management.

• Personalized Product Recommendations

  AI-driven recommendations that improve as retailers shop more, helping them find the right products efficiently.

• Customer-Specific Pricing and Promotions

  Flexible pricing models and targeted promotions tailored to different customer groups to boost sales and customer loyalty.

• Comprehensive Order and Inventory Management

  Streamlined processes for managing orders, scheduling shop visits, tracking sales performance, and optimizing inventory.

• Robust Customer Support and Dispute Resolution

  Dedicated customer experience team to handle order discrepancies, returns, and refunds ensuring buyer protection.

Use Cases

• Wholesale Product Sourcing : Retailers and businesses can efficiently source a vast array of wholesale products from verified suppliers across Southeast Asia.
• Digitizing Wholesale Operations : Suppliers can move their traditional sales channels online, manage orders, and interact with customers through Borong Direct.
• Sales Growth and Market Expansion : Suppliers use Borong’s tools to reach new customers, increase brand visibility, and scale their business with data-driven insights.
• Customer Relationship Management : Businesses can personalize pricing, promotions, and communications to improve customer retention and lifetime value.
• Efficient Order Fulfillment : Streamlined order processing and logistics coordination reduce errors and improve delivery times.

FAQs