Direction keywords: Song-style whitespace, Eastern editorial aesthetic, cream-white paper texture, desaturated colors, ultra-fine gold lines, small cinnabar seal, modern brand poster, large negative space. Key pitfalls to avoid: no bold red and gold, no dragons/phoenixes/auspicious clouds, no complex national-trend patterns, don't pile up traditional scholar's tools, don't overfill the composition, no cheap tourism-ad feel.